Jerusalem Water Undertaking (JWU):
Organization Development Guidebook

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Public Involvement

You are probably involved in your community. You depend on others and they depend on you. You try to be a good neighbor. Your organization is also a part of the community. People in the community depend on your organization - and your organization depends on them.

This chapter covers best practices in public involvement - the many ways an organization can interact effectively with the community it serves. Topics include: public relations, public awareness and the key elements of a public involvement program. The examples summarize Jerusalem Water Undertaking public involvement initiatives. The exercise can help you understand your stakeholders better and identify ways to develop or improve a public involvement program.